Retailers and resellers are two different kinds of business partners who have a direct influence on the success of a brand. Whether they are strategic alignment, product knowledge or a customer network They are committed to advancing your business and are ready to assist you in helping meet the demands of your customers.
Retailers are B2C company that purchases wholesalers, distributors or directly from brands to market their products or services to customers. They may be in the general business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also focus on specific industries, like clothing (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor equipment.
Resellers on the other hand, are individuals or businesses who resell their own products or private label products to the consumer. They are usually skilled negotiators that can locate the most reliable suppliers at the most affordable prices and sell their products to consumers for an income.
This business model is very popular now, particularly because of the popularity of online shopping platforms. Even brick and mortar companies such as Home Depot Walmart and Target are selling their products. In addition www.resellerassociation.com to these companies there are many online marketplaces that permit individuals to sell their products. Facebook marketplace, Craigslist, and even Poshmark the well-known clothing site, are just a few examples. Some of these online marketplaces may have limitations on what you can and cannot resell.