Through its long history, Lego has benefitted from a range of production features. Lego has been able to develop some of the most loved toys around the world thanks to these features. They include an interlocking mechanism that is unique and the use of plastic instead of other material. These unique features helped the company become the most popular toy maker worldwide.
In the 1960s, the company continued to grow quickly. One major change occurred when Godtfred Kirk Christiansens’s cousin, Dagny Holm joined the company as a modelbuilder. Dagny had a knack for creating large-scale models and worlds that were displayed in the showroom. This was an excellent way to promote the possibilities of LEGO bricks, and to spark interest among youngsters.
In 1971 the LEGO system was expanded into new territories with the additions of furniture https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider and dollhouses. In 1972, the system was further expanded by the additions of ships and boats sets that had floating hull pieces. In the 1960s, the company began its international expansion by selling in North America via a licensing arrangement with Samsonite.
In the 1980s, the company continued to expand and diversify, as well as modernize. This included the establishment of an R&D department that has helped keep the LEGO system at the top of its game in terms of innovation. It also saw the introduction of themed sets that allowed the user to build specific models without having to figure out what to do on their own. This was a step towards building more complex models and also allowed children to get a more hands-on experience with Legos.