Cybersecurity is an essential component of any business. However the business owners must implement these systems strategically and with caution, as they may be targeted by cyberattacks. Business development includes identifying opportunities to grow, establishing and maintaining relationships with customers, creating strategic partnerships, and creating strategies to increase profits. It impacts almost every department in a business, from marketing to HR.
In order to answer the research question, “How does a company’s adopting cybersecurity technologies affect its performance?” we examined the effects of various technological environmental, organizational and other factors on an organization’s intentions to adopt these technologies. We used the TOE framework to examine the effect of these factors on the organizations’ willingness and ability to adopt cybersecurity techniques.
The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use, and (3) being observable. These https://pebblefuturefest.com/main-digify-competitors/ three variables affected the companies’ decision to adopt cybersecurity technologies as well as their performance. In addition, competitive pressure and vendor support contributed to the companies’ willingness to adopt these technologies.
Cyberattacks have become more frequent and could cause severe damage to a company’s reputation financial, operational, and financial capabilities. The latest cybersecurity technology is capable of helping businesses avoid being harmed and boost their financial performance. It’s time to change our perspective from a view of cybersecurity as a costly defensive expense to seeing it as a business function which drives growth.